In order to keep them in the loop and build that all important ‘know, like and trust’ factor, you need to give them the opportunity to keep in touch.
Here are three ways you can do that, without much effort.
Add Your Social Media Links… Everywhere
When your website visitors have finished reading your blog post, don’t let them leave the site without giving them chance to like your Facebook page or follow your Instagram grid.
Add your social media links at the end of each blog post, as well as in your header, footer or sidebar.
If you post lots of social media updates, but aren’t that great at blogging regularly, it’s even worth having your social media streams embedded on your site, so visitors can see what you’ve been up to.
Remember that not everyone is a regular social media user though, so don’t rely on this alone.
Offer a Freebie, not a Newsletter
If you’re still using the heading ‘sign up to receive our newsletter’, chances are, you’re not getting many new emails added to your list.
These days, email addresses are precious – we don’t give them out easily.
If you want people to sign up to your email list, you need to give them something more than the promise of regular ‘news’.
A ‘freebie’, ‘opt-in’ or ‘lead-magnet’ is the answer.
These instantly available goodies are tailored exactly to your ideal customer. They can be a document, video or series of emails that solve a major problem for your customer. Something that they see and think ‘YES! It’s totally worth you having my email address for that!’.
Just make sure that they’re fully aware that they’ll be signed up to your list in exchange for your freebie because GDPR yada yada yada.
Push Notifications for Your Website
You know those little notifications you get at the top of your phone, with information about your apps? Well, you can now get those for your website.
After you set up an account with an app like Subscribers, when a visitor lands on your site, you can automatically ask if they’d like to be notified of future updates. Then, whenever you have something to say, just ‘push’ out a notification!
As with all ‘new’ technology, there are limitations. So far, these push notifications are only available for certain browsers (Chrome, Safari, Opera and Firefox).
You do also have to be careful not to go overboard, as, unlike emails and social media, notifications arrive with your subscribers regardless of whether or not they are on your website.
They are definitely an interesting development for online businesses though, and I genuinely get excited when I see notifications from certain websites, so I know they work!
As people’s attention is being increasingly pulled in different directions, you need to make sure you’re top of their interest list.
Ensuring you give your visitors options to keep in touch after they move away from your site is non-negotiable. Fail to supply a variety of ways they can do this, and you’re guaranteed to lose customers.]]>